Many customers or clients value it if they can communicate with a company at any time. Customers and clients are the ones who will bring in your profit, so it’s important to address their needs real time, even if they do call beyond your usual work hours. There are customers or clients who have a negative impression on companies if their questions or concerns can’t be addressed immediately, especially if the reason for their call is urgent. You need to make sure that you can at least acknowledge these questions or concerns to keep the business that your customers or clients bring in.