Have you ever felt that when it comes to selling your art, there are a bunch of secrets that only some artists know? If so, you’re not alone. Most artists that I talk with have a difficult time knowing how to sell their art.

The good news is that there is no secret to selling your art. As long as you stay open to taking advantage of all the information about selling art that’s available, and apply that information, you can do it.

One thing that you might not have thought of is that “marketing” is just as important in the life of an artist as the “creating”. Or to clarify: marketing is just as important as creating if you want to making a living as an artist. If you don’t need to earn a living as an artist then marketing is not as important.

Given that marketing is necessary in order to sell art, let’s understand exactly what marketing is. Simply put, marketing is making people aware of your product.

Making people aware of your art can take many forms. In fact, the more forms the better, because the more ways that your art is exposed, the more likely potential customers will notice it. Examples of forms of marketing include Facebook updates (and be sure to include a photo so people can see your art), displays in a shop windows, workshops or artist talks where you demonstrate your art, an exhibition, a website, a sign at the bottom of your driveway, and many other forms. Essentially, marketing is anything that gets the word out about your art and lets people know that it exists.

Let’s talk now about actually selling your work. You might be surprised to learn that marketing is not the same as selling. The end result of marketing is to sell your art, but marketing is the step that comes before actually selling.

Once you have made customers aware of your product, then a certain number of them are going to go the next step, which is to actually buy your product. Obviously, not everyone who becomes aware of your product buys it. But marketing is important because customers can’t buy something if they aren’t aware of it.

An important part of how to sell art is marketing: the pricing, location, advertising, public relations, and display of your art products. Marketing is about helping your customer find your product. Selling is the final step in the process – when the customer whips out his or her credit card and buys your art.

Learn more about how to sell artat Barbra Sundquist’s home business website.. Unique version for reprint here: The Secret to Selling Your Art.