If you use the web a lot you’ll probably be acquainted with this even thou you may not be aware you do it when you are taking a look at sites.

When someone is searching on the web they’ve got a fair notion of what they are hunting for i.e. Holidays, trainers, gifts, concert tickets etc so when they type into the search engine and click search they’re going to see a listing of search results relevant to what they have type in and they’re more a likely never going to go past the 1st page of the search engine

So if you’re a domain owner and have paid search site experts to get you onto the first page of Google, Yahoo, Bing here’s where the 7 second rule kicks in.

You see like I claimed earlier the user already has got a fair idea of what they are hunting for so when they come to your site they want to see the product or service they have searched for, so you will need to have your product or service on this webpage or a piece of info pertinent to the user’s search that is reachable on your site inside a few clicksAlso have your information above the line nobody likes to scroll down a page to find what they are attempting to find.

You need to think like the individual that comes to your website and also how you use the web when searching for something the internet is all about getting information fast so if someone comes to your website and you don’t have there attention for seven seconds they’re leaving no doubts about it they’re gone and this is because you haven’t got the information the user wants maybe you do but it is not being seen you’ve paid money to get the top of Google but if the content isn’t relevant to the user’s search they will not stay.

If you have the user’s attention for seconds they like what they see and will dive deeper into your website and more and likely get in touch with you by online form, e-mail, fone or if you are selling something they’ll buy from you and that is what you need. So think about the web page you have ranked well in Google and how it’s possible for you to improve it so you get people to remain on the webpage for 5-7 seconds and dive more deeply into your site if you can do this should see rise in revenue or your contact list growing.

Pad Murphy is a member of the web team that helps run the website Smartwebresults.com which is web marketing company and social media for business uk.