How To Sell More At Art Fairs And Craft Shows
With the slow economy these days, many people think it isn’t a good time to sell arts and craft items but nothing could be further from the truth. Many craft shows are reporting record sales because more people are looking for handmade unique items for presents and for themselves without spending a lot of cash at a big impersonal retail store. Making your own handcrafted crafts is a great way to earn some extra cash on the side or replace some of the income from a hard-to-find job. There are many great craft items you can make and sell including clay sculptures, knitted items, handmade jewelry and any sort of personalized clothing. If you are thinking about starting your own arts and crafts business or you have been selling at craft shows for years, then here are some clever ways to increase your customers and make more profit:
Reach Out To Your Past Clients: For example, if you make bead jewelry then you might want to take down your mailing addresses in your bead inventory software and send out quarterly updates or newsletters. A lot of people see selling craft items as a 1 time deal, but if a customer bought something from you once before, then they may buy from you the next time as well! Offering to inform your customers of new items and sales could be a great way to begin getting repeat customers of your crafts.
Have A Website: Let’s face it, the internet is here to stay and lots of people are very happy with buying things online. You can advertise your website at your sales booth during craft shows and later pick up sales from people who were at the show. There are lots choices available to craft sellers who want to start an online store from Etsy.com to custom-made website creators.
Try Different Booth Designs: Just as a retail store’s design needs to be bright and inviting so does the craft table you sell your crafts at. When there are hundreds of people strolling past your table every hour, you will need to catch their attention with something bold and interesting. If you can arrange your tables so that customers have to walk into your booth then do so, because that will allow you to easily engage people and find out what they are interested in.
If you are dedicated to making more money from your sales, then don’t be afraid to try new things and branch out with new ways of selling your wares. It only takes a bit of effort and time to greatly increase your craft sales.
Looking for another great way to increase your craft sales? Remember that setting the right price is very important! If you make and sell bead jewelry you can use a good bead inventory program to help you set the perfect price that will sell a lot of pieces and still make plenty of profit!